Strategy Execution

Strategy Execution

It is important to differentiate Strategy Development from Strategy Execution. Strategy development is the theoretical part where management teams outline strategic choices that will lead to a prosperous future, whereas Strategy Execution is where theories and dreams must face the test of reality.



Successful Strategy Execution requires much more than a clear strategy and a strong implementation plan – research shows that close to 70% will fail in bringing their strategy to life!

We believe

We believe, that strategic misalignment is the main reason organisations fails to implement a chosen strategy. Misalignment can be found on several levels e.g. lag of capabilities, lag of buy-in from senior management, lag of strategic prioritisation, wrong KPIs in the incentive plans etc..
Each misalignment can seriously challenge your strategy implementation and if found in combination, it will almost certainly set you up for failure.

Naturally, several other reasons exists to why a strategy implementation might be suffering e.g. lag of communications, lag of planning, lag of resources, lag of a clear strategy etc. 
So, to beat the odds, it is necessary to take strategy execution very serious and prioritise this activity with the time and resources it requires.

Why us

In Copenhagen Strategy we have the experience and the capabilities to support your strategy execution process from end to end – giving you assurance that strategic misalignment is managed and key risks are mitigated.
Aiding our clients in successfully bringing a strategy to life, is at the heart of what we do.

We embrace the opportunities that new and emerging technologies entails and we aim to embed these in our client considerations.

We can engage with you and your team when and where needed across the globe. Contact us to find out how we can help you.

Our Approach

In recognition of the complex nature of strategy execution, we always customise our approach to suit client needs.

Key Strategy Execution Activities

  • Strategic alignment heat map
  • Execution Risk management
  • Stakeholder mapping and management
  • Execution planning with clearly identified milestones and KPIs
  • Strategic activity prioritisation to focus organisation resources towards execution activities, scaling down secondary activities
  • Work stream identification and organisation
  • Communication plans
  • Alignment of incentive targets to new strategy
  • Frequent updates to management on execution progress

Get In Touch

Copenhagen Strategy A/S

Phone: +45 7025  4646

Contact us on-line